

The company’s Layers feature allows users to add data from some of Snap’s chosen developer partners directly to their map so they can see the world in a particular view. The company notes that this is the first time it has integrated a partner to Snap Map through its new Layers feature. Users will also be able to browse through upcoming events at venues nearby through a new Layer on Snap Map. Once you’ve decided on an event, you’ll be redirected to Ticketmaster’s website to purchase tickets. Users also have the option to post the event to their story to see if others are interested in joining.

You can also invite your friends to the event and start a guest list via chat. If you find something you’re interested in, you can see if your friends have matched the same event. The company sees this as a reimagined dating app that pairs users with interesting events as opposed to partners. The app will then display suggested upcoming shows based on your preferences that you can swipe left and right to browse through. From there, users will be promoted with a brief survey to gauge their interests. To get started, users can access the Ticketmatcher Mini through the rocket icon in the Chat section of the app.

The new “Ticketmatcher Mini” matches users with events they might be interested in based on their preferences. For context, Snap Minis are third-party programs that live inside Snapchat’s Chat section. The new feature will be accessible through a new in-app Mini. Snapchat is partnering with Ticketmaster to launch a new way for users to discover live entertainment events within the Snap Map, the company announced on Wednesday.
